Network of 2,000 new Unified Point of Sales (POS) terminals across all Cold Storage, Market Place, Jasons, Giant, 7-Eleven and Guardian stores island-wide will deliver greater payment convenience for shoppers
Singapore, 4 May 2017 – The Dairy Farm Singapore Group (DFSG), in partnership with Network for Electronic Transfers (NETS) and United Overseas Bank (UOB) will be installing 2,000 Unified Point of Sale (POS) payment terminals over 650 stores in 2017.
DFSG will implement these Unified POS terminals across its Cold Storage, Market Place, Jasons, Giant, 7-Eleven and Guardian Health and Beauty stores. This is following the successful pilot of the Unified POS system at two stores – Giant hypermarket at Tampines and Cold Storage supermarket at Tampines One in November 2016.
The partnership will make this one of the largest deployments of Unified POS in Singapore, enabling a reduction of 20%-30% (or 9-11 seconds) in the time required at checkout counters. It will improve productivity with savings of 106 hours a day for all the stores.
The strategic collaboration between DFSG, NETS and UOB is in line with the Singapore Government’s Smart Nation initiative to leverage innovative technology in enabling the use of cashless payment in Singapore. It will accelerate the retail sector’s transition from using paper-based instruments to adopting electronic platforms that promote interoperability, efficiency and security, and a ubiquitous user experience that cuts across market segments and demographics. Implementing Unified POS solution is part of this vision as it is swift, simple, secure and accessible to all and accepted by all.
Customers can look forward to a faster and easier e-payment process at the stores with the use of just a single payment terminal. The Unified POS system supports a comprehensive range of payment modes – NETS, NETS FlashPay, Apple Pay, Android Pay, Samsung Pay, UOB Mighty Pay, EZ-Link in addition to credit and debit cards. DFSG’s co-brand card – the UOB Delight card – as well as its Tap For More loyalty programme via the PAssion card have also been integrated into the system.
“Innovation is key to enhancing the overall shopping experience at our stores especially in this era where multiple e-payment options and terminals can be a source of confusion to customers. The implementation of the Unified POS system significantly simplifies and shortens the payment process for our customers. It also has the added benefit of improving efficiency which means that cashiers now have more time to focus on what is truly important - serving our customers,” said Tom van der Lee, Finance Director, Dairy Farm Singapore.
A single tap of any of these cards is all it takes to make a payment and register relevant discount and reward points. This translates to a significant improvement in transaction time especially at the self-checkout counters as it removes any confusion over which terminal to use and also the need to wait for the checkout attendant to activate the discount. Cashiers now have more time to focus on serving customers and other cashiering duties.
Through the Unified POS terminal, customers also now receive a single receipt. They no longer need to wait for multiple copies of receipts to be printed or are required to insert one copy of the receipt into the drop-box at the self-checkout counters.
NETS' Head of Sales, Ang Sok Hong, said: “The NETS Unified POS eases the check-out process and removes the need to conduct time-consuming training for cashiers to operate multiple terminals at their stores. This single terminal solution changes the payment experience in Singapore to one that has the most direct interaction with consumers via a simple ‘one terminal, one interface’ experience.”
Ms Choo Wan Sim, Head of Cards and Payments, Singapore, UOB said: “As the bank with the largest point-of-sale network in Singapore, UOB fully appreciates the need for merchants to offer their customers the full range of payment options. However, the different terminals required to receive ATM, credit, debit and contactless cards are not only cumbersome for the merchant, but confusing for customers, particularly those who pay at self-checkout kiosks. With the Unified POS terminal, however, that clutter is removed and payment is simplified and sped up. Naturally, we are delighted to partner Dairy Farm Singapore Group in the installation of Unified POS terminals in all their stores island-wide. By the end of 2017, all UOB POS terminals will be Unified POS terminals.”