Singapore — NETS is rolling out a consumer education campaign to heighten consumers’ awareness of the convenience and functionality of the NETS FlashPay facility on their bank ATM card.
Today, there are some 3.1 million bank ATM cards from DBS Bank, POSB Bank, OCBC Bank and United Overseas Bank (UOB) with the NETS FlashPay facility in circulation, which can be identified with a NETS FlashPay logo on the reverse side of the card. While Singapore consumers keep both a transit card for their daily commute and a bank card for their banking needs, few are aware that their bank cards can also be used as their transit card too.
The “NETS FlashPay FREE MRT Rides Campaign”, which kicks off this Sunday, aims to raise consumers’ recognition that with a single NETS FlashPay-enabled bank card, cardholders can take rides on the MRT, LRT, buses and taxis, in addition to the traditional uses of the card, such as withdrawing cash and making point-of-sale and contactless payments across 87,000 acceptance points in Singapore. The NETS FlashPay facility can be used with immediate effect without any need for activation and only requires a top-up at any ATM, NETS self-service top-up machine, and TransitLink Add Value Machine Plus (AVM+).
To encourage consumers to use their bank cards for transit, during the campaign period from 1 November 2015 to 31 January 2016, NETS is giving consumers a 10% rebate with every $10 topped up to their NETS FlashPay-enabled bank cards. Consumers can use the rebates they earned to pay for rides on the MRT/LRT and public buses. The rebate is capped at $3 a month. More details can be found at: http://www.nets.com.sg/netsflashpay.
The campaign aims to drive usage of the NETS FlashPay facility on these cards. The campaign, which goes into full swing across a range of media including press, radio, digital, cinema and outdoor ads, will run for three months.
“We are confident that this campaign will change the ways people commute and make payments in Singapore. Having your bank card as your transit card enables the consumer to own a single card lifestyle, just like how consumers in Hong Kong and South Korea are accustomed to their Octopus and T-Money transit smart cards,” said Jeffrey Goh, CEO, NETS.
“We are encouraging Singaporeans to simply activate the NETS FlashPay function on their ATM cards to enjoy greater convenience in making everyday payments. Consumers now only have to carry one card – their bank card – for all their transport, retail, food and beverage, and other payment needs,” Mr Goh added.