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| Singapore Prestige Brand Awards |
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| NETS Makes Life Great! |
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NETS has been at the forefront of Singapore’s
cashless revolution, operating payment networks and driving
adoption of electronic payments for more than 20 years.
Processing up to 700,000 transactions daily, NETS is an
integral part of the Singapore consumer’s lifestyle
and is trusted by millions of users that engage in cashless
payment.
In November 2007, NETS was recognised as an iconic brand
at the Singapore Prestige Brand Awards (SPBA) 2007. Fittingly,
it was honoured in the Established Brand category.
A few months earlier in May 2007, NETS refreshed its brand
and introduced its new logo and slogan “Make Life
Great”. This campaign consisted of a television
commercial, print advertisements, as well as collaterals
for NETS’ entire portfolio of products and services.
NETS’ “Make Life Great” philosophy enables
it to offer innovative products and services that allow
customers to get more out of their lives, and to lessen
the stress that they face each day. This is the essence
of NETS new brand philosophy.
It is a fresh, warm and human approach that sets apart
the products, services and programmes for the NETS brand.
NETS’ brand imagery focuses on how consumers can
enjoy simple experiences and pleasures, like spending
time with families or making someone smile. These themes
reflect the benefits that NETS brings to all Singaporeans
everyday.
By building a strong emotional bond and shaping a brand
image that resonates with Singaporeans, NETS is able to
engage its customers’ attention, tap into their
emotions, and touch their hearts and minds.
Well-received by Singaporeans, the brand campaign has
raised the NETS brand to a new level of affinity with
Singaporeans. No wonder, many Singaporeans say “I
want to NETS it” when making NETS debit card or
NETS CashCard payments! |
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