NETS “Save & Win When You NETS it” Marketing Campaign Will Return More than Half A Million Savings to Consumers


10-Month Promotion Prelude To NETS Celebrating 25 Years In Payment Services

Singapore, Friday, 8 May 2009 - NETS, Singapore’s leading electronic payments provider, today announced an island wide marketing campaign beginning 7 May 2009 to 28 February 2010. This initiative will return more than half a million savings to NETS consumers by crediting the prize money directly into their bank accounts.

Themed “Save &Win When You NETS it”, the campaign aims to help merchants not only retain customers and build loyalty but also drive cash conversion.

Coinciding with NETS’ 25 years of providing payment services to all Singaporeans, the company will give out prize money of $2500 daily to consumers who perform a NETS transaction from 7th May to 7th July. From 8th July onwards, NETS will give out $250 daily to a lucky consumer of the day. In addition, if the shopper uses the NETS card at “10X” exclusive merchants, it increases his chance of winning the daily draw by 10 times.

To qualify for the draw, consumers just need to pay using NETS, regardless of the purchase value. Consumers can also get a lucky draw chance if they do a NETS CashCard top up of minimum $50 using their NETS debit card.

At the end of this 10-month promotion, there will be a grand draw where three winners stand to win cash prizes of $25,000 each. The aim of this campaign is to encourage consumers to actively use their NETS debit facility and to drive more cashless transactions.

This campaign will be rolled out to retailers and service providers in the heartlands, from grocery stores, pharmacies, taxi, leisure and entertainment sectors.
“NETS is turning 25 years in January 2010. It has very much been a part of the Singaporean payment landscape. Over the years we have begun to truly understand our customers’ desires and needs and offer them smart and savvy payment solutions. We hope that with this campaign, we can continue to shape the payment landscape and allow our merchants and consumers to benefit from the discounts and incentives offered,” said NETS Assistant CEO, Suman Balani.

“In the spirit of being a homegrown company to drive cashless payments in Singapore, NETS is proud to be the Preferred Card partner at the AYG inaugural event in Singapore.” Ms Balani further added.

In line with this campaign, NETS is also launching a jingle entitled “My Favorite Things”. This catchy tune lists a typical Singaporean’s favorite things – all which can be bought and paid for with NETS. The items are familiar and easily identifiable by all locals and therefore, very close to their hearts – the true sentiment that NETS wants to implant in the hearts of Singaporeans for the brand.

In support NETS has also gone the route of engaging a local celebrity, Ms Jeanette Aw to be NETS Ambassador for the campaign. Ms Aw is well known for her portrayal of a nyonya in the local television drama serial, Little Nyonya, who overcomes various hardships to become a successful businesswoman. Her character in the drama symbolizes NETS aspirations to reach out and provide a platform to heartlanders to buy their favorite things.

Staying to true to its brand promise as a prudent, smart and savvy card payment choice for consumers, NETS’ creative marketing blitz ultimately aims to bring in more value, helping consumers live smarter and making it more rewarding to use NETS in their daily lives.