Launch
of No Fuss, Easy to Use Online Payment Structure, BuyButtonz
Singapore, 21 February 2007 | For Immediate
Release
Next Generation Payment Structure to Set Benchmark
for Online Purchasing Options.
Singapore’s largest online payment gateway, eNETS,
today announced a strategic alliance with online payment
services provider, Chain Fusion, to launch BuyButtonz.
This new service will be Singapore’s most affordable,
most flexible and fastest payment platform for those
wanting to conduct any online, e-commerce transactions
over the Internet.
The new BuyButtonz service is powered and managed
by Chain Fusion and will tap on eNETS to provide a
safe and efficient online payment gateway. This initiative
is in line with Singapore Government's iN2015 master
plan for the next decade, where electronic payments
will play a vital role in transforming the nation
into an intelligent society
Through BuyButtonz, prospective sellers can easily
register themselves and attach a transaction button
at any HTML website or email, creating new opportunities
for small-time users who are selling any number of
items. This is a stark difference from existing solutions
which require sellers to be at least 18 years old
and have a registered organisation to conduct business.
“eNETS is about innovative, smart and savvy
solutions and our strategic alliance with Chain Fusion
is one of the ways we exemplify this. We can now provide
users with a convenient and efficient way of doing
business online, no matter how small the transaction,”
said eNETS General Manager, Raj Lorenz.
CEO of Chain Fusion, Mr Wong Wei Tuck said, “Our
strategic alliance with eNETS allows us to tap on
their payment gateway to create synergy with our services.
Together, we have created a safe and convenient platform
for online transactions. Singaporeans should try using
BuyButtonz to find out how easy it is!”
21 year old Amanda Lin, owner of website http://www.koshinaka.blogspot.com
and who started selling wigs from the pilot phase
of BuyButtonz, said: “BuyButtonz helps me to
document sales and saves me the trouble of constantly
giving out my bank account number to customers.”
Since the pilot of this system, more than 250 users
have registered at http://www.buybuttonz.com.
Most of the transactions have an average selling price
of between $20 and $60.
BuyButtonz offers the users unprecedented benefits
of affordability, convenience, security and speed.
The registration is straight-forward and a user can
set up an account in just 10 minutes.
The system runs on an SSL2 platform, which is equivalent
to most existing secured payment platforms. Further,
the system employs a mobile phone 2-factor authentication
tool such that buyers receive a security PIN via an
automated telephone call every time they use the system
to make payment. This means that the merchants are
protected against fraudsters who may make the purchase
and claim later that they had not approved the payment.
As the system requires locally registered mobile numbers,
overseas payment is not applicable.
To get started, online sellers need to log on to
http://www.buybuttonz.com
to register an account. They will then be required
to submit their mobile phone number, particulars and
bank account details. Subsequently, an HTML code will
be presented to the seller and the seller can copy
the code and paste it at any HTML website or email
for the button to work.
Step by step guide
to registering a BuyButtonz
To sell items online using BuyButtonz, users must
create an account in advance.
Account registration takes only 3 simple steps:
1. Go to BuyButtonz login screen and click on "Register"
button.
2. Specify Referrer ID and mobile number.
3. Filling in business information for the purpose
of payment to items sold.
The registration process is described in
detail with screen shots below:
Step 1:
To subscribe a seller account, click on "Register"
button at login screen.
Step 2:
Choose a referrer from the dropdown list and key in
the mobile number. The mobile phone must be access-able
as an activation pin will be sent to the user upon
completion of registration.
Read the terms and conditions by clicking "I
accept the terms and conditions" link. Tick the
checkbox if the terms and conditions are agreeable,
and click on "Next" button to proceed.
Step 3:
Key in the required information, which is marked with
* sign(Mandatory Fields). Review and once confirm,
click on "Next" button to proceed. The ID
will be shown at registration confirmation page. In
a short while, the user will receive a call with an
account activation pin.
All new sellers must activate their accounts at their
first login, to ensure the correct person is registering
the account. There are 2 steps to proceed, as described
below:
Step 1:
Login with the login name and
password chosen during registration. Click on "Login"
button to proceed.
Step 2:
Key in the activation pin given and click on "Activate"
button to proceed. The user will be redirected to
login screen if activation is successful. If the user
has forgotten the pin or has activation problem with
the pin, he/she can click on "Forgot/Resend Activation
Pin" button to receive the pin again.
