NETS
Offers Friendship, Freedom and Self-Expression With
"MyŠ Card" Youth Programme
11 Nov 2005
Singapore's leading electronic payments provider, Network
for Electronic Transfers Singapore Pte Ltd (NETS), will
offer the Youth market the wonders and joys of Friendship,
Freedom and Self-Expression with the launch of the MyŠ
Card Youth Programme.
True to its Corporate Brand Promise of "Life Made Easier",
youths and the young at heart in Singapore will be charmed
by a variety of exciting events organized under the
MyŠ Card Youth Programme to nurture Friendship, Freedom
and Self-Expression among their peers.
To kick off this launch with precisely the right tone,
NETS has invited Singapore youths to its upcoming "It's
My Life Dance Party" at the Youth Park @Orchard from
12 noon to 10 pm on 12th November 2005. The fun-filled
day will feature among many items, dance competitions,
BMX Bike performances and lots of stage games with attractive
prizes to be won.
The guest of honour for the launch will be Nominated
Member of Parliament Ms Eunice Olsen, a well-known role
model for Singapore youths. Adding the stellar draw
is Ms. Kelly Poon, a popular Singapore celebrity artist.
Besides the upbeat music and a variety of events hosted
by DJs at the "It's My Life Dance Party", the highlight
of the launch is the debut of the MyŠ Card for members
and its unique MyŠ Card Personalisation Service at website:
www.myc.com.sg.
This is possibly the first time in Asia Pacific that
a rich array of graphic features can be imprinted onto
a CashCard and personalized by the end-user directly
online.
"The Youth Programme and the complementary MyŠ Card
targets, in a fun and creative manner, people between
the ages of 12 and 24 years old, estimated to be about
500,000 strong. We wanted to introduce a specific programme
with accompanying product that appeals to youths and
those young at heart and also to share NETS' vast experience
in electronic payment modes through three focus - Friendship,
Freedom and Self-Expression", said Ms Suman Balani,
General Manager, NETS Payment Cards & Loyalty Business.
No effort will be spared by MyŠ Card Youth Programme
to channel the creative energies of youths to find new
meaning in Friendship, Freedom and Self-Expression through
a healthy life style, discipline in personal financial
management, wide choice of youth-market oriented merchants,
and an emotional bonding between the NETS brand and
its membership audience.
"Currently, CashCards are primarily a motorists' card
used almost exclusively for parking and ERP purposes.
The launch of the Youth Programme and MyŠ Card CashCard
widens the usage of CashCards beyond the boundaries
of just motoring. We anticipate good support from both
youths and the young at heart, especially for the MyŠ
Card Personalisation Service available online," added
Ms Balani.
MyŠ Card Personalisation Service at website:
www.myc.com.sg
In the website, the end consumer may have a photograph
or graphic design of his choice imprinted onto the surface
of MyŠ Card. It can then be applied with a variety of
graphic features and functions such as shift left, right,
up or down; or enlarge and shrink. Choose personalised
messages like 'Happy Birthday' and 'Congratulations',
or a selection of frames to suit special occasions such
as a School Graduation. Paint Brush features can also
be used to add artistic calligraphy, while a placement
of stamp imprints of animals and other motifs helps
embellish the card further. Not to worry, if a mistake
is made, just click on 'eraser' and start again.
Other attractive features of MyŠ Card and its Youth
Programme are:
| • |
Non PIN-based card to prevent hassle
of remembering card PIN |
| • |
Ease of top-up of value with multiple
CashCard top-up points at ATMs and NETS terminals |
| • |
Allows a view of transaction history
via the Internet |
| • |
Will allow top-up via the Internet
(at a later date) |
| • |
MyŠ Website |
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> |
Membership portal for NETS to actively
engage the youth consumer segment |
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> |
Features include 'In the Know',
Online Competitions, and in the future, Internet
Purchase for digital contents like ring tones
and music downloads. |
| • |
MyŠ Benefits |
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> |
MyŠ Movie Day |
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Last Tuesday of each month: Collect
5 receipts to get 1 free ticket (min $1 purchase) |
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Complimentary movie tickets each month as reward
to consumers for their use of MyŠ Card while stocks
last |
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Free Drink - once a week: Collect 2 receipts
to get 1 free drink (min $1 purchase) - free drinks
each week while stocks last |
| |
> |
MyŠ Privileges |
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Initially 10 Merchants will offer discounts
and benefits: Music, Cosmetics, Accessories, Entertainment
and F&B which appeals to Youth segment |
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Goodie Bag worth more than $20 in value |
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Member's Invites to MyŠ Events like the upcoming
"It's My Life Dance Party" on the 12th November
at the Youth Park @Orchard |
The cost for MyŠ Card is S$9.90 for the Generic Graffiti
Card design, the limited-edition "Sassy Me" Collector's
Series will be selling at S$11.90 per card, and the
MyŠ Card Personalised Card at $19.90 each.
