NETS
Bonds with Users in New Advertising Campaign
9 Nov 2005
Singapore's leading electronic payments provider, Network
for Electronic Transfers (Singapore) Pte Ltd (NETS),
is taking another step forward in building a closer
relationship with its users with a new emotive advertising
campaign to be launched on 10 November 2005.
The new advertising campaign moves away from positioning
NETS as a mere innovative technology company to one
that can bring the world closer and enable love to flourish.
"Over the years, NETS' products and services have permeated
into Singaporeans' lives. We want to match this pervasive
use of our products and services with a similar level
of emotional affinity towards our brand," according
to Ms Poh Mui Hoon, CEO, NETS.
"From this heart-warming advertisement about love and
care, we want the audience to see the ultimate end benefits
of our continuous product innovation. And that is, there
is always a smarter and savvier way of doing things
and that NETS can touch and make a difference to their
personal lives," said Ms Poh.
This campaign marks NETS' move towards brand building
beyond selling products and building trust. NETS believes
that the strongest relationships with customers are
those grounded in emotional connections. "An emotive
bond with our customers will further cement our leadership
position as an e-payments provider and fuel the company's
next lap of growth," Miss Poh said.
Besides focusing on creating an emotional bonding, the
campaign also reinforces the company's Life Made Easier
brand promise. This is aligned with NETS' business strategy
to be customer-centric.
The campaign will run in The Straits Times, Channel
NewsAsia, Channel 5, Channel 8 as well as selected cinemas
and outdoor LED screens.
