Connecting you to cashless transactions.
The NETS logo is a visual
representation of the Brand. Comprising of the Brand
Name ‘NETS’ in prominent red and blue,
the sturdy and minimalist NETS logo retains and
reflects the user familiarity, credibility and trust
with NETS that have been built over the years.
The design is kept clean, uncluttered and reinforced
with strong, bold lines and balanced symmetry to
convey a sense of professionalism, transp arency
and honesty. Its modern look also expresses the
brand’s prudence, innovativeness and progressive
thinking that keep it relevant to today’s
society.
Red is chosen as the dominant colour to convey the
brand’s dynamism and energy, and the letters
are linked as a symbol of the pervasiveness of NETS
and its ability to let you stay connected to the
convenience of cashless transactions wherever you
are.
The strokes of the letter ‘E’ (one vertical
and three horizontal) are also deliberately highlighted
to emphasise the brand’s four pillars of Trust,
Prudence, Smart and Savvy, and Innovation. |
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